Your Ultimate Guide - YUG.com

If you own a business establishment and plan on putting a neon sign to advertise your business in order to get a big share of its market and bloom in the industry, here are some beneficial tips you should know about these signs. These facts and ideas will help you decide which to buy. Read_More Tags: [...] ...

According to the Advertising Specialty Institute, in the last couple of years, promotional items have still been seen to make a substantial increase in the sales and income of a company. While pens, t-shirts, mugs, or caps have been the most popular promotional items from the time that marketing methods have been discovered and even [...] ...

Product DescriptionThis digital document is an article from Franchising World, published by Thomson Gale on October 1, 2007. The length of the article is 1655 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after [...] ...

Product DescriptionThe days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public’s consciousness by default; conversely small companies who [...] ...

Product DescriptionA professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, [...] ...

Product Description The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct [...] ...

Product DescriptionThis digital document is an article from The E-Tactics Letter, published by Thomson Gale on October 1, 2005. The length of the article is 442 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately [...] ...

Product DescriptionJames Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She [...] ...

Product Description “West’s Encyclopedia of American Law” is 13 volumes and 5,000 entries of comprehensive information on the fascinating American Legal System and its components. Covering historical and current terms, concepts, events, movements, cases, and persons significant to U.S law, West’s has been written, updated, and reviewed by lawyers and professors with the everyday user in [...] ...

Vinyl sign making is one of the most effective yet low cost modes of advertisement. When you drive down the road and see those huge banners endorsing one product or the other, be aware that most of them are vinyl banners. In this age of modern technology, vinyl sign making is done digitally where advertisement [...] ...

Using vinyl is one of the most popular ways to create advertisements. Vinyl is a polymer that is commonly used on billboards to create larger than life advertisements. Now, vinyl has a new use. Vinyl heat transfer papers are now being used to print on a variety of fabric. Read_More Tags: transfer vinyl, heat [...] ...

Product DescriptionGreat copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate [...] ...